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Our Story


Own Your Elegance was born in 2019. It all began because of genuine love for fashion, women's clothing, and an inventive excitement to build an online clothing boutique business in Canada.

Co-founder of OYE, Lina Ghali, is a wife, mother of two. She is committed to growing OYE based on customers' incredible response and love for an online clothing boutique store.

Sally Al-Dabbagh, the co-founder of OYE, is a wife, mother of three. Sally decided it was time to begin a new chapter in her life and bring a Canadian-based online clothing boutique to life.

Both Lina and Sally saw a gap in the market for fashionable, high-quality clothing at affordable prices.

Sally and Lina are true examples of working mothers proving that women can do it all. Own Your Elegance has been a dream come true for Lina and Sally by making their passion turn into a reality for customers to enjoy.

OYE is committed to providing fashion-forward, excellent quality women's clothing & accessories and serving our customers with excellent customer service. Every piece found on our site is carefully selected and examined before shipment and is beautifully wrapped to ensure your purchase with OYE makes you feel loved, beautiful and confident.

Thank you to all of the loyal and loving OYE customers 💜